Create a Need – Make Them Want What You Have

If you are a regular person trying to start a web business for the first time, then you know how hard it is. You may have a great product, may have put together a nice web site but you still are not generating the attention that you want. You may have tried various internet marketing techniques but to no avail.

It is very competitive out there in the world today. With everyone trying to start their own internet business, you have to go up against a lot of products similar to yours. You may even be up against someone who knows internet marketing better than you, and this person seems to be all over the web. You cannot help but feel small and insignificant. So just what do you need to do to create such a need for your product that people cannot help but purchase from you? How do you create that overwhelming need?

A lot of what you have to say about your product can either make or break a sale for you. If you have content on your website or articles written about your product with the intent of directing buyers to your website, you may want to review it to see if it matches some specific criteria playing on consumers’ emotions so that they will purchase your product.

Customers’ emotions? That’s right; it means that in your content or ad for your good or service, you will make an attempt to evoke an emotion in your consumer. Advertisers do it all the time and it is a very effective marketing tool. As you write content for your pages, you can keep some of these emotional triggers in the back of your mind. These will help you develop a content style that will help you evoke consumers into buying your product.

So what are some of the emotions you will play upon in your content? There is flattery, greed, guilt and anger, to name just a few. For instance, if you are trying to play on someone’s anger, your content will be geared to showing how you can relate to the customer’s frustration. You can show how your product can help them alleviate their frustration and achieve “victory” in the end where other products have failed for them in the past. For greed you can show them how they can use your product to get ahead of everyone else they know at a much cheaper cost to them.

There is certainly an art form to advertising based on the emotional aspects of every day consumers. It might seem challenging at first, but with a little work you can create a need for your product based on some very powerful human emotions. And if the customer is satisfied with your product, they will convey their pleasure to friends and family, and you will gain return sales from your efforts.

Regardless of how you decide to approach the prospect of creating a need for your product, remember that your content should always be tweaked. Be sensitive to the results of your sales and tweak your content to suit. The bottom line is that you are never done!

Neil Bartlett is the founder of MyIMCoach.com. My IM Coach provides aspiring Internet Marketers with Tips and Techniques for getting started and/or improving their marketing skills. To learn more INSTANTLY grab his FREE report “How To Make It Online”

Review of Article Video Robot

Perhaps you have a number of PLR articles that you purchased to help make content creation easier on your website, or to help you build your list b submitting them to the various article directories. Then the daunting task of rewriting them or having them rewritten for you started to cause you worry. The cost, the time, the headache… there is one product that has come out on the market that is designed to help make that daunting process easier.

I am referring to the Article Video Robot, which is being referred to as a “truly amazing creation” due to the “clever technology” that is uses to convert articles to video. Now for those of us that make a living on the internet, as well as for all of the professional writers in the world… our jobs have just become not only easier but possibly even more lucrative.

Here are the nuts and bolts of the Article Video Robot. You have an article, you copy and paste that article into the window of the software program. The AVR then takes that article and in about 3 minutes you have a 10 minute professional looking video that you can now upload to MetaCafe, YouTube, your website, Associated Content and even eZines.

The idea of using these sites is not new. Writers and internet marketers have been using them for a number of years to build their lists, their online presence and for promotion. However, just as the CD replaced vinyl… the video could possibly surpass the article. Think about it from a consumer standpoint, would you rather scroll through the content on the computer screen or sit back and watch the content?

Concerned about cost? Consider the fact that you can take anything you have written, or any PLR article that you have in your vault and take it and make it fresh and exciting. So even the article that you wrote two months ago about how to grab more traffic, instead of rewriting it, turn it into a video that will grab more traffic, more visitors can mean more money.

Think about this. Videos get indexed quicker in search engines. Much faster than the article you spent an hour to write. Making a quality professional looking video is not easy, and if you were to pay to have someone make one for you, you are looking at spending about $1000. Then if you want to use a voice over professional you are going to need to shell out an additional $10-$30 per minute. Whereas with the AVR you can pay a small monthly fee and produce high quality for less than a dollar a video.

The Article Video Robot software is designed to help you save time and money. You won’t have to edit the video or spend time finding the right footage to use. The Robot will also help you with submitting the video to the various directories. If you have spent the time submitting your articles to directories than you know how time consuming this can be. That is a frustration of the past with the Robot.

Overall I have to give two thumbs up on this product. You get a 60 day money back guarantee, which gives you 60 days to see how easy it is to turn your articles into videos, how easy it is to submit those videos and make more money.

For more information about Article Video Robot, Click Here

Knowing Your Niche

You decided to go into network marketing because you wanted to be able to make money online while you were working your fulltime job. The purpose really was so that you could establish financial security regardless of what is going on in the economy. Financial security is great, it is very important. What most people fail to understand when it comes to network marketing or internet marketing is that their success is dependent upon them knowing their market. More specifically their niche market.

Your niche market is the market within the market you are after. So let’s say that what you are “selling” is soccer shoes. Within that market there are several niche markets such as children’s soccer shoes, men’s soccer shoes, women’s soccer shoes, indoor soccer shoes, outdoor soccer shoes… I think you get the point. You can cater to the big market, but if you can focus on your niche you will increase your success.

Why is that? Well, when you know your niche you are going after the customers that are looking for what it is you have. Yes, if you market to the soccer shoe market you will get the people that are looking for children’s soccer shoes. But you are going to be competing against other “superstores” that offer all types of soccer shoes. Whereas if you focused that energy into going after the people that are looking for children’s shoes you are going to nab more sales because those people aren’t going to have waste time going through a huge site to find what they want.

When a person is searching for a specific niche they aren’t generally browsing and if they do – make sure you know that and offer them a selection. For example, when someone opens up their browser and types “kids indoor soccer shoes” into Google – they already know what they want and take much less convincing for a quick sale.

There is yet another benefit to knowing your niche market. You are going to save money in your advertising budget. You aren’t going to waste money competing with a WalMart when you are Helen’s Dress Store. This doesn’t mean that you aren’t going to get sales, you will actually get more sales because the impact of the advertising you are doing is more effective and provides wider exposure to the people that are looking for you.

The majority of niche marketing sites generate revenue through the use of affiliate programs, which are constructed by companies that extend commissions to an external sales force. By promoting and selling a company’s’ products through their affiliate program, you can generate revenue based off either clicks or commission on sales.

You have to know your niche because it will help you understand your target audience. Knowing your target audience will help open the doors to more opportunities for you as well, because you are going to be on the lookout for other products that your customer base is going to be interested in. This will help you maintain a client list that will provide you with repeat business.

Neil Bartlett is the founder of MyIMCoach.com. My IM Coach provides aspiring Internet Marketers with Tips and Techniques for getting started and/or improving their marketing skills. To learn more and INSTANTLY grab his FREE report “How To Make It Online”

Finding Your Target Audience

When it comes to network marketing, well when it comes to any type of marketing it is important that you know as much as you can about your target audience. Let’s say that your product or service deals with helping people improve their financial future. While you would think that is something that everyone is looking for, realistically there are certain people that are demanding that product right now. You need to know who they are.

Just like if you are going after the 18 to 25 year olds females then you are not going to want to market men’s cologne to them. You may not even want to market to them products such as hair color or natural supplements… then again you may want to. The point is that you as a marketer need to know what your audience is looking for. What products are they demanding and what products are they currently using that you can make better.

Many people that are new to network marketing make the mistake in thinking that if they can find a product that has little or not competition that they have a gem of a product that they can easily make money off of. Let me give you the single most valuable piece of information you will ever come across in network marketing. You want a product that has competition, competition means demand, which means profitability.

Doing market research will help you figure out what people are looking for. You need to have a product that people already want. I know, you are saying, well if there are ten products that on the market that are just like mine, why would people want the product I have to offer?

To answer that I have to ask you another question, how many places sell burgers? How many diet pills are for sale in the supermarket? All of those people that sell burgers, and all of the companies that sell diet pills aren’t going out of business anytime soon. The key is that they all market what their products do or offer that the other products don’t. Think about it Burger King sells the fact that their burgers are flame broiled not fried. McDonald’s sells their special sauce.

To find out if there is a demand for the product that you have you will want to do a keyword search for what it is your product does. So if your product is for people in the networking industry, and what your product does is design sales letters you would do a search for premade sales letters, network marketing sales letters. When it comes to keywords you want to see that there are at least 20,000 searches for those keywords a month.

You might also want to get on a few networking sites and check into the forums and start a conversation to see if anyone knows of a program that can automate the sales letter process. This will help you see if there are other products on the market, if anyone is using them and if there is an interest in this type of product.

It’s time to get ready for the next lesson. In the fourth lesson we are going to go over picking a domain name and why it is important to make sure you pick the right name for your business.

Neil Bartlett is the founder of MyIMCoach.com. My IM Coach provides aspiring Internet Marketers with Tips and Techniques for getting started and/or improving their marketing skills. To learn more and INSTANTLY grab his FREE report “How To Make It Online”

Affiliate Marketing – How to Stand Out from the Rest

There are many people out there that have made a very nice living in Affiliate Marketing. Chances are greater than not that there are a few people that have made enough money to quit their fulltime job and live the life they want promoting the exact same product you are right now. Why did people buy the product or service from that person and not you? It is the same product… isn’t it.

The answer to that question is going to surprise you… because it’s no. Yes you may be promoting the same company product, your banners are identical, the ads you place that have been approved by the company are the same… and if you are with a company that offers their affiliates a webpage then you even have the EXACT same webpage. Confused? The product that all of those people bought from Joe Shmo isn’t the product you are holding… they bought Joe Shmo.

Let me explain. The key to making money in affiliate marketing isn’t in the product you decide to go with. The key to making money in affiliate marketing is to make yourself the product that you are promoting. Yes it helps if you have a product that people want… that works… and that people are going to recommend to other people. But what you are selling to people is you.

Think about it this way. You are driving down the road in new town. You are really hungry, and you want a hamburger. You see, “Joe’s Hamburger,” “The Greasy Spoon, “ “Burger Galore,” and just a little way up the road you see the Golden Arches. Which place are you going to stop at? I would bet that you are going to drive a little way up the road and visit McDonalds. Why? Because you now McDonalds. You have eaten there before, you know what to expect, they have the best fries in the world and really who can beat the Big Mac or the Quarter Pounder with Cheese. Now all of these places have hamburgers, and honestly one of those other places could have better hamburgers… but you KNOW McDonalds.

You are going to get customers and close more sales because people know you, they can depend on you and what you have to offer is reliable. This is what is known as self branding. Why is it so important to your success? The products and services that you have are going to change, you are going to find better products or you are going to offer different services. The only constant in your business is going to be you. This means that people need to know you and they need to trust you.

McDonalds did not make millions off of the Big Mac, it made millions off of the hamburger. The longer McDonalds is in business the more they expand their menu to meet what there is a demand for. But McDonalds never changes.

Neil Bartlett is the founder of MyIMCoach.com. My IM Coach provides aspiring Internet Marketers with Tips and Techniques for getting started and/or improving their marketing skills. To learn more and INSTANTLY grab his FREE report “How To Make It Online” go to http://www.myimcoach.com/specialoffer

The Importance of Self Branding

Network marketing is a lucrative business if you know how to work it. It is the number one work from home business. Find a company that has a good product, follow their guidelines, and make big money retire young. Well that is the dream everyone that goes into an MLM has. And not that the guidelines the companies offer you to build your business aren’t true, they just aren’t enough. Great they give you a website promoting their company and product, but ask yourself this… why then do they need you?

The answer to that question is that they are counting on you to go out, win the potential client over so that a purchase is made and their sales increase and you get your commission. But what about you is going to make people buy the product or service? Why not just go to the company website and order from there? Your customer is going to buy the product or service from you because of you, not the MLM you are working with. This my friend is where self branding comes in and why you need to understand the importance of it.

What is self branding?

In a nutshell, self branding is you marketing you. Instead of working on promoting the product line you are currently working with you are promoting yourself. People trust people, not products, and no matter how wonderful a service or product is, if there isn’t a person that they can go to, rely on or trust they aren’t going to buy the product.

When you self brand, you are promoting your knowledge and your integrity and that is what is going to help you build a strong customer base and gather new customers. No matter what your product line is, you never change. Self branding is essentially about you having enough confidence in yourself that you can do the best that you can with what you are working with at any given time.

You really have to understand yourself and be aware of your strengths and weaknesses in order to self brand and promote yourself. You need to market your strengths and consistently work on your weaknesses.

Creating Your Brand Image

The most important part comes right now, building your brand. Before you take another step you need to sit and think about what will make up your personal brand. Establish what your key strengths as a brand are. Your networking and analytical capabilities as well as your level of integrity and leadership skills are all essential in building your brand.

Know who your target base is. You have to know the value that your customers in that target group will see in your brand as oppose to others. If you can’t get them to buy what you have to offer then you are wasting your time. Also, though you are marketing your self, it is important to know what branding the company you are representing has done. If they do not meet up to what you are promoting about yourself then you are damaging your own brand.

Define your personal mission statement and let that be on every email you send out, any letter head that you use and the opening statement on your website. Remember this is about promoting you, not the product, because if you change companies and product lines, you still want to be able to use the same “self brand” that you are creating.

Getting noticed

You have created your brand. Now what? Well, that answer is fairly simple. Get noticed! How do you do that? Send out monthly email updates to your customers and prospects. Write articles and send out the links to those articles. Attend any industry event you can and promote yourself. You are in a MLM, get out there and network. The only difference now is that instead of talking about your products you are going to talk about you.

I have seen one example where what a gentleman did was create a little “book” to give to potential clients to promote his “self brand.” What was in that book was comments from a wide variety of his customers and clients stating what they felt about his work and capabilities. He was selling who he was to the potential client, not the product he was going to use.

There is no other part of your business that you will put as much work into as creating your own “self brand.” When you do this, you are essentially creating a marketing program that will benefit you for the rest of your career. Regardless of what products or services you offer your campaign which is you as a brand will never change. You are the one constant in your career. Market that and reap the rewards.

Neil Bartlett is the founder of MyIMCoach.com. My IM Coach provides aspiring Internet Marketers with Tips and Techniques for getting started and/or improving their marketing skills. To learn more and INSTANTLY grab his FREE report “How To Make It Online”