Remember it is About the Offer and Not Just the E-Book

I get people who ask me, how do you price your info product? The main factors are how much time and effort I have put into the offer and not just the e-book. The main determining factor is what the market calls for.

I look at the competition, but I also let the customers decide what they’re willing to pay. If the sales letter keeps converting and the customers are happy with the offer, I will keep on raising the price.

One mistake that I see so many people doing, that are selling information products, is that they don’t offer bonuses or if they do, they don’t offer enough. Sure, the main product can be the main part of the offer and get a lot of attention from your sales copy, but don’t forget about the overall offer.

People could be charging so much more if they would just add some good bonuses. If you’re really involved in a niche, chances are that you have acquired some rights to certain products or know of some great free information products or videos to offer.

They probably don’t know that they’re free resources. The Internet is a really big place. You just have to make sure to check the rights of the product.

Even if you’re providing links to free websites that will help inform someone. I’ve even put links on my download page for people to sign up for certain mailing lists that I find very helpful. The download page can be a one stop shop for your customers. They can keep coming back to the download page and from there they can navigate to all the links over and over again.

You can augment the offer with other e-books, software or videos that you acquire the rights to. It isn’t that much work to upload some more bonuses to a download page. I just get the sense that some people are just too lazy to do it.

You can even get creative. I offer free consulting to my customers of an e-book that I’m selling. That can be very important. The vast majority of people who sell e-books, just send you to the download page and you never get to talk to them again.

I know that just by offering that, my conversion rate has grown by quite a bit. It is an e-book about making money online and people love the fact that I will help consult them on their own business for free. Some people just read the e-book and don’t bother with the consulting, but the people that do are really thankful that I offer that.