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	<title>My IM Coach &#187; copy writing</title>
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		<title>Using Testimonials the Most Effective Ways</title>
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		<pubDate>Mon, 16 Mar 2009 14:48:50 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
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		<description><![CDATA[Testimonials are vitally important to a sales page, especially if they are good and utilized properly. You would be surprised at how many sales pages either don&#8217;t have them or don&#8217;t utilize them properly. I see a ton of sales pages. I see as many as I can, not because I&#8217;m constantly consuming, but because [...]]]></description>
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		<title>Why You Should Learn Better Copy Writing Right Now!</title>
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		<comments>http://myimcoach.com/blog/copywriting/why-you-should-learn-better-copy-writing-right-now/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 16:20:44 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[copy writing]]></category>

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		<description><![CDATA[The number one reason you should is because you&#8217;re costing yourself so much money! If you have to hire a professional copywriter, it is going to cost you a bundle and you&#8217;ll have to wait around until they finish their back-log of current clients, which could take them months. Who wants to wait that long [...]]]></description>
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