Ideas For Product Creation Are Everywhere

I get asked this question all of the time. How do you come up with so many ideas for products. It’s really easy, I get the vast majority of them from other people.

I get my ideas, mainly from two sources. One is that I go to ezine articles and read a ton of articles. I can’t be an expert in every aspect of life, it’s just impossible, but when I go to ezine articles, I’m surrounded by experts on about every aspect of life that there is.

Every niche market is covered. It’s not like I steal the information from the authors. They do inspire some great ideas for my product. They have done a lot of the research for me.

That’s really what takes a lot of time. Once the research is done, all you have to do is writing. People always over-rate how long it takes to do some writing.

I’m a writer and I’m working on a couple of books and let me tell you that the research part of the process is what takes so long. The Internet is a huge place, finding certain things can take a lot of time.

The other place that I find my information is from Internet Forums. I have created products just from forums posts before. I obviously put it in my own words and expand on the post and put my own spin on it, but it certainly inspired me to create the product.

The great thing about forum posts is that you get feedback from a bunch of different people. A person can take information from the other posts on the thread as well.

You have to have an audience for your product. If you find something that is very popular on a forum, that will tell you that there is an audience for the product.
So many people approach product creation the wrong way. They think that it would be a good idea for a product. They go ahead and create the product and they put a bunch of time and effort into it. They then write their sales page.

The problem is that they haven’t surveyed the landscape to see if there is demand for their product. You can the best product and sales page in the world, but if there isn’t any demand for it, it doesn’t matter.

Promoting an Information Product

This is where a lot of marketers that fall short. They have the determination to actually write the product. That is a major feat in itself. Most people never get to that level.

If they ever create their own information product, they don’t take the action to create a sales page. Some people do create their own sales page. There is one more step.

People have to promote that sales page. The key is that you focus on a number of different ways to promote the sales page.

You should be focusing on writing a free report to help advertise the sales page. You should be focused on pay-per click advertising. That is one reason why you should price your product higher.

Don’t get me wrong, I’m a firm believer in charging what you feel your product is worth, but I feel like people aren’t charging enough for their products. Information is the most valuable thing that I know of.

Why not charge a lot for great information?

I have noting against it. It makes perfect sense to me. A lot of times a person will lose more weight than the next person because they have better information for doing so.

Yes, following through with the routine and being committed is very important. The thing is, that if you don’t have the information in the first place, you don’t have a chance at success.

You simply don’t have a model to follow and you don’t have something to abide by. A person that can provide that, is very important. You’re providing something that is a void in a person’s life.

You don’t have to be the smartest person in the world to provide them with this information. You just have to do your research and stand behind it.

You have to remember one very important thing. Most people are living very fast lives. They don’t take the time to try and research the solution to their problems, they want someone else to provide that solution to them. You can be that person.

It’s going to be up to you to be that person. You have to take action and put your abilities to work. Do your research, write your sales page, get your traffic and simply cash in!

Remember it is About the Offer and Not Just the E-Book

I get people who ask me, how do you price your info product? The main factors are how much time and effort I have put into the offer and not just the e-book. The main determining factor is what the market calls for.

I look at the competition, but I also let the customers decide what they’re willing to pay. If the sales letter keeps converting and the customers are happy with the offer, I will keep on raising the price.

One mistake that I see so many people doing, that are selling information products, is that they don’t offer bonuses or if they do, they don’t offer enough. Sure, the main product can be the main part of the offer and get a lot of attention from your sales copy, but don’t forget about the overall offer.

People could be charging so much more if they would just add some good bonuses. If you’re really involved in a niche, chances are that you have acquired some rights to certain products or know of some great free information products or videos to offer.

They probably don’t know that they’re free resources. The Internet is a really big place. You just have to make sure to check the rights of the product.

Even if you’re providing links to free websites that will help inform someone. I’ve even put links on my download page for people to sign up for certain mailing lists that I find very helpful. The download page can be a one stop shop for your customers. They can keep coming back to the download page and from there they can navigate to all the links over and over again.

You can augment the offer with other e-books, software or videos that you acquire the rights to. It isn’t that much work to upload some more bonuses to a download page. I just get the sense that some people are just too lazy to do it.

You can even get creative. I offer free consulting to my customers of an e-book that I’m selling. That can be very important. The vast majority of people who sell e-books, just send you to the download page and you never get to talk to them again.

I know that just by offering that, my conversion rate has grown by quite a bit. It is an e-book about making money online and people love the fact that I will help consult them on their own business for free. Some people just read the e-book and don’t bother with the consulting, but the people that do are really thankful that I offer that.