The Pre-selling Process is Vitally Important
I had an understanding of it, I went to college and majored in Business Management with Marketing emphasis. Well, bookwork is one thing and the real world is another thing.
Went I got out of college, I worked as a salesman for Best Buy. I didn’t give the whole sales process much thought. All I was concerned with was talking to someone, gaining their interest and closing them. That is about all that I really thought about, but there was a lot more to it.
You see, Best Buy, just like any other business that sells products has a pre-sell campaign in place. They spend millions of dollars on it every year. I saw their commercials and their ads, that they sent out, but I didn’t think about it much.
I think that the reason I didn’t concern myself with it is because I wasn’t involved with it. It wasn’t my job. My job was to sell people, in the store, when they came.
I thought that I was doing a lot of the work. I was personally selling them because of my talent as a salesman. That was all true, but plenty of them had experienced a sense of pre-selling before they ever even walked in the store.
Sure, some of them were just casual shoppers and were just walking by and I pitched them and sold them, but most of them had seen some form of advertising for similar products that I was pitching to them. They had probably come to my section of the store because they had seen an ad somewhere.
So what is so different about the sales process when you’re running your own online business. The answer is, not much of anything, the only differences are that it takes place online and that a lot of times, you’re responsible for it.
That is the big difference. When you’re running your own online business, you either need to be in charge of the pre-selling process or hire someone to be in charge of it. If you want to sell a product online. Having a good pre-selling campaign cannot be understated. You’re going to have a much better conversion rate with that process in place, believe me.
