What is Reverse Marketing?
If you are trying to sell a product or service on the web, then you understand how hard it is to get traffic to your site. Web business seems to be completely driven by the sheer volume of traffic you can get to your web site. It doesn’t seem to make sense because you know in your heart that thousands of mass e-mails and site hits do not always equate to sales. There has to be another dimension to your goods and services, and you are probably curious as to how to market these quality items without seeming like a complete pest.
The truth is that traditional internet marketing techniques can plain wear you out. It is not enough that you have a good product and a good web page, but now you have to try your hand at viral marketing, advertisements, e-mail lists and catchy web gimmicks. For most people this means flooding the market with news about your product or services. Sometimes this can make you feel cheap and like you are annoying to potential customers by continually spamming them all the time. Sometimes the traditional type of marketing can actually backfire on you, driving potential customer away.
Well if you are interested in marketing your goods and services in a less invasive way then reverse marketing might be something you want to look into. For some people this is a much better approach because they can back their quality products and services with supportive content that sheds an attractive light on your company. In this way you can gently sway buyers to purchase your products. You will earn a great reputation and will have a more loyal fan base.
Sounds great, but what exactly is reverse marketing? Reverse marketing is a simple concept but you still need to have a great plan of attack. Rather than running web banners or advertisements on TV and radio, in reverse marketing you might strategically place essays or e-books on various topics that people look up on the web. You could post helpful tips or a website dedicated to home repairs. Of course, you place a tag line for your website at the end of the helpful “how to” article. This way, you attract people after demonstrating that you know what you are talking about.
Reverse marketing seems like a great way to attract customers because you are showing your expertise in an area or many areas. People who have been helped by your article or tip will tend to purchase a product from you before they go somewhere else. It is all about putting seemingly unbiased information out there but woven into a thinly veiled advertisement for your goods and services. You can plug your product out in the open, but not too overtly.
Reverse marketing can seem like a godsend for those who are sick of running the rat race of traditional internet marketing techniques. Instead of just spamming the world to see if you can convince someone to buy your product, you simply be ready to capture those quality buyers who are all ready to make a purchase. This kind of marketing—allowing customers to seek you out—can feel much better for you
Neil Bartlett is the founder of MyIMCoach.com. My IM Coach provides aspiring Internet Marketers with Tips and Techniques for getting started and/or improving their marketing skills. To learn more INSTANTLY grab his FREE report “How To Make It Online”
Using Facebook to Build a Mailing List
You can say, well put up the squeeze page and then redirect the people who sign up to a sales page. Well, I don’t always have my own product and sales page in the niche. I don’t like using pay-per click and redirecting to an affiliates sales page because you probably have to wait so long to get paid. I’m not a patient person.
With Facebook you can find people that are interested in your niche. That means that they are targeted. You can slap up a profile and get started right away. Just keep in mind that your limit for requesting friends is 50 a day.
You might say, well that doesn’t sound like much, but in a week that is 350 and in a month that is 1,500. It is free and doesn’t take that much work. You don’t have to set up pay-per click campaigns, write articles etc. All you have to do is go to groups in your niche and add people. It takes me about 10 minutes a day. If you’re using pay-per click, it is often times more than a $1 a click in the bigger niches. You’re getting all the Facebook leads for free.
You can say, well not everyone will accept your friend request and they might not, but if you can increase that my having a little note with your friend request saying that you have that common interest, you will help improve friend conversion. When has a squeeze page converted at 100%? When has everyone clicked on the link in your bio box? That never happens. You throw out a net and you catch some fish and some get away.
All they have to do is hit one button and they are your friend. They don’t have to give you their e-mail address. You may be asking, how do you get friends on your mailing list?
You do that by starting a group. When you have a group in Facebook, you can send a message to all of their profiles, at the same time. You can do any number of different things. You can use your group to get traffic to websites and do any number of different things.
