Adjusting Your Marketing Strategy with Digg and Stumple Upon Traffic
The first problem that they have is that they can’t get any traffic. Then, when they get traffic, it doesn’t convert to their liking or they just proclaim the traffic worthless, because it doesn’t convert how they want it to.
There are two main ways to help your traffic convert better. The first is to change your source and how you draw that source in and market to them before they visit your site or sales page.
Once you have that figured out, it is up to you to improve how you market to that traffic. The first thing that you have to figure out is the objective that you have and want to achieve.
Do you want to sell them a high-ticket item?
Are you promoting affiliate products?
Are you just worried about building your mailing list?
If you’re trying to sell a high-ticket item or e-book, you better have a pre-selling process or your conversion rate is going to really suffer. Yeah, you can have a great sales page, but if don’t pre-sell them, your conversion rate will suffer.
If you’re promoting an affiliate product, you better provide some information on that product and have some type of pre-selling process. You don’t want to introduce them to the product, completely blind.
If you’re giving away a free product, in order to, build your list. You still have to pre-sell them, it might not take much, since it is free, but it still takes an effort.
Don’t just sit there with a first name and e-mail boxes and say sign up and get a newsletter. What newsletter? Tell us about it. If you’re giving away assets, tell them about it. Tell them that it is free and it is of great quality and that you want to get that to them as quickly as possible.
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